From 1st-16th March, a wide range of independent businesses in Richmond are coming together to take part in Totally Locally’s innovative Magic Tenner campaign. They will be offering fantastic £10 deals to encourage people into independent shops and to give a boost to the local economy.
“That boost is much bigger than just the £10 you spend,” explains Paul Harrison, Chair of the Original Richmond Business and Tourism Association (ORBTA). “This is because most independent businesses buy from many other local businesses too. When you spend £10 with one, it enables them to keep buying from those suppliers. The money goes round and round Richmond’s local economy. This is so important as it strengthens our town and helps hundreds of small businesses to thrive, making Richmond a better place to live, work and visit. Buying online, or at the big national chains and supermarkets has a much smaller effect, as most (or all) of the money leaves the local economy.
“Alongside the superb £10 offers, shops will be displaying posters showing how many local suppliers they have, to demonstrate how supporting one local business supports many others. These businesses can include makers, growers, accountants, electricians, in fact any local suppliers at all - even where the business owner buys lunch! This ‘money-go-round’ is what makes Richmond thrive.”
This circular effect is backed up by The New Economics Foundation, whose study found that £10 spent in a local independent business means up to £50 goes back into the local economy due to it being re-spent over and over.
Totally Locally founder, Chris Sands, said “We are always blown away by the response from indie businesses to our campaigns, and the reports of increased footfall and sales at a time when the cost-of-living crisis is hitting many people. The Magic Tenner event is a good way for shops to support their communities by offering great deals, and for the community to support those shops that make our towns better places. It really is a win-win situation!”
- The participating businesses in Richmond are:
- Angel’s Share Bakery
- Archer’s Jersey Ice Cream
- Arthur Caygill Cycles
- ArtWyse Designs (Indoor Market)
- BarEco (Outdoor Market)
- BBinFinkle
- Beauty Rooms & Aesthetic Clinic
- Brew Station
- Capelli Hairdressing
- Dot’s Place
- Edwina’s Cakes
- Evie’s Crystal Charms (Indoor Market)
- Flickering Thoughts / Garden Gifts (Indoor Market)
- Gone Barking
- Goosewing Studios
- Granny’s Kitchen
- Jaci Stroud at Goosewing Studios
- K De Sol (Indoor Market)
- King Street Kitchen & Gift
- Larches of Richmond
- Lottieslittleshop
- Mocha (Aske & Richmond)
- Oliviers
- Pearson Cooper
- Pink Sundays
- Richmond Information Centre (Indoor Market)
- Richmondshire Landscape Trust (Indoor Market)
- Serendipity Dreams
- Sip Coffee
- Tasty Macs
- The Cheese Press
- The Green Howards Museum Shop
- The Men’s Room
- The Station Café | Bar
- The Station Shop
- The Sweet Stop
- Tunstall Meat Company
The Magic Tenner campaign is sponsored by BIRA (The British Independent Retailers’ Association) who work as the voice of independent retail and other high street businesses, fighting for a level playing field for the independent sector.